David Ettinger Quoted in Cosmetics Business Article on China’s New Packaging Standard

Keller and Heckman Partner David Ettinger was quoted in the Cosmetics Business article, “How do cosmetics brands feel about China’s crackdown on excess packaging?” The article focuses on China GB 23350-2021, a new Chinese Standard introduced to restrict excessive packaging in food and cosmetics. According to David, “although some companies may have substantial changes to their package design, there is a clear guide to follow and a comparatively longer period of time to plan for the transition.” The Standard, which will have a two year transition period, has the potential to make the food and cosmetics industries more sustainable.

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