Sheila Millar Interviewed for Pack Green Coalition Article on Packaging Laws and Environmental Marketing

Keller and Heckman Partner Sheila Millar was interviewed for the Pack Green Coalition blog article, “Asking the Expert: Packaging Laws and Environmental Marketing.” The article outlines a Q&A series of packaging-related questions asked by Pack Green Coalition President and CEO James Asali. Topics of discussion include marketing a product as “recyclable,” the “chasing arrows” symbol, and enforcement mechanisms for non-compliance. Sheila provides insight into all of these topics and more, concluding the interview with her thoughts on sustainability in the future.

“When considering how we achieve sustainability goals for packaging, however, we can never lose sight of the main purpose of packaging, which is to protect the contents it holds, as well as the people handling the product throughout the supply chain,” noted Sheila. “Ultimately, getting the balance right seems to require a more holistic analysis that considers a multiplicity of factors, and a recognition that incremental changes may be a more realistic way of reaching those goals.”

To read the full article, please click here.