Keller and Heckman Partner Sheila Millar Quoted in Plastics News Article on Recyclability Claims

Keller and Heckman Partner Sheila Millar was quoted in the Plastics News article, “Recyclability claims face increased examination.” The article focuses on the increased scrutiny of companies making marketing recyclability claims. California in particular has gone so far as to introduce legislation on recycling arrows and symbols on products and packaging. According to Sheila, “That law could have a very significant effect in that it has specific restrictions on the use of the chasing arrows or recyclability claims unless the product on which that claim attaches meets standards for recyclability under the FTC guides.” This means that the product should be recyclable to at least 60% of the consumers. 

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