Keller and Heckman Partner Sheila Millar Quoted in ICC Article on Guidance Regarding Environmental Marketing and Advertising Claims

Keller and Heckman Partner Sheila Millar was quoted in the International Chamber of Commerce (ICC) article “ICC issues new guidance on environmental claims in marketing and advertising.” The article discusses ICC’s response to climate change by providing guidelines on how to make safe and accurate marketing and advertising claims regarding sustainability and environmentalism. Sheila, who is one of the Vice Chairs of the Commission and the Chair of the Working Group on Sustainability, stated, “the ICC Framework is designed to help walk advertisers through a review process that maintains a focus on how a consumer might interpret a particular advert or claim.”

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