Eve Pelonis to Present "New Considerations for Advertising and Promotion of Animal Drugs and Animal Foods"

Eve Pelonis will present "New Considerations for Advertising and Promotion of Animal Drugs and Animal Foods" at the American Conference Institute event "Animal Health: Veterinary Drugs, Therapeutics and Animal Food." The conference will be held September 13-15, 2016 in New York. Eve's presentation will establish best practices for claim substantiation by examining government agency and FTC warning letter and enforcement actions, draw parallels between human drug and food and animal drug and food promotional activities, assess the impact of Amarin and Poe on animal drug and food advertising and promotion, and address social media and website concerns relative to animal drug and food promotion and advertising, Click here for more information.