David Ettinger Quoted in Article on Illegal Kiwifruit Planting in China

Keller and Heckman Partner David Ettinger was quoted in the Food Navigator-Asia article, “IP Protection in China: Lessons to be learnt from Zespri’s loss of control over illegal planting of its gold kiwifruit.” The article discusses Zespri’s, the world’s largest marketer of kiwifruit, ongoing challenges with illegal gold kiwifruit plantings in China. Food firms are being urged to pay attention to Chinese legal requirements and ensure trademark protections of their product. 

According to David, firms must do their groundwork to avoid incidents such as IP infringement. “Since China maintains its own food regulatory regime, it is important for foreign companies to understand local laws and regulations before marketing their products here,” said David. 

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