Date: Jan 22, 2008
It also specifically asks if there are international laws, regulations or standards that the FTC should consider, including ISO 14021.With respect to possible new claims, like renewable and sustainable, the FTC asks for evidence as to what the terms mean, how consumers understand them and what the Guides would/could do. According to the FTC, "science and technology in the environmental area are constantly changing and new developments might affect consumer perception. Thus, the Commission solicits specific consumer survey evidence and consumer perception data addressing environmental claims, including claims not currently covered by the Guides."With respect to recycled content claims, it asks if recycled content should be revised to consider alternatives to the current approach for calculating recycled content.With respect to degradability claims, the FTC asks if the Guides should be revised to more specifically address the timeframes in which products must break down and return to nature.The FTC's proceedings will likely be the start of a longer dialogue on an extraordinarily complex issue critical to both businesses and consumers. Comments are certainly encouraged.The initial comment period on the Green Guides will be open until Feb. 11, 2008. For more information about the general guideline review, contact Janice Podoll Frankle at (202) 326-3022 or Laura Koss at (202) 326-2890. Or visit www.ftc.gov or www.ftc.gov/os/2007/11/P954501ggfrn.pdf
Used with permission. Copyright FOOD & BEVERAGE PACKAGING, January 2008.